Avec Lighting values and respects the privacy of its customers and visitors. While operating our business and interacting with you, we may collect, use, and share personal information. We do so to improve our digital offerings and connected experiences, to process and fulfill your online orders, to protect the rights and information of our customers, visitors, and our company, and for the other purposes disclosed in this Privacy Policy. If you have any questions, please contact us via the channels listed below.
About this Policy
This Privacy Policy (“Privacy Policy”) provides you with information about how Avec Lighting together with its subsidiaries and affiliates (collectively, “Avec,” “we,” “us” or “our“) collect, use, and share personal information, and describes choices and rights available regarding your personal information. This Privacy Policy applies to information we process in association with your interactions with us, including, but not limited to:
- Use of our Websites and online store
- Use of our mobile applications and online design tools
- Social media interactions on our Websites or other third-party sites such as Facebook, Twitter and YouTube
- Digital advertisements
- Participation at events or tradeshows
- Contests and Promotions
- Phone and email communications
Personal Information
For purposes of this Privacy Policy, “Personal Information” is information that identifies, or can reasonably be linked to, a natural person, such as your name, postal address, email address, phone number, credit card number and IP addresses.
Information We Collect
We collect various types of Personal Information about you from several sources, including information you provide to us, information we automatically collect through our digital properties, information we obtain from other sources (specified below) and information we derive or infer about you.
Information You Provide: We collect and store information you voluntarily provide through our digital properties and other interactions which may include:
- Name
- Postal address
- Email address
- Phone number
- Credit or debit card number and other payment information
- Demographic, professional and lifestyle information
- Preferences, interests, and other characteristics
- Purchasing history and reviews
- Geolocation data
- Driver’s license number (for example, if you return a product)
Information We Collect by Automated Means: We collect the following information via our digital properties and automated tools, including our Websites, mobile applications, cookies, and other technologies:
- IP Address
- Device ID (such as Android ID and MAC Address)
- Apple Identifier for Advertisers (IDFA) / Android Advertising ID (AAID)
- Device or Browser Type
- Online activities such as your browsing behavior while on our Website
Information We Collect from Other Sources: We may receive information about you from other sources, including third parties that help us update, expand, and analyze our records and identify new customers, and provide products and services that may be of interest to you.
Information We Generate or Derive: We may generate or derive some information about you based on other information we collect. For instance, we may analyze your information and infer your shopping preferences to provide tailored recommendations to you.
How We Collect Information
We may collect information in the following ways:
- When you visit or otherwise interact with our Website
- When you register and set up an account on our Website
- When you sign up to receive emails or other communications
- When you make online purchases
- When you participate in surveys, studies, or market research initiatives
- When you communicate with us
- When you consent to receive text messages
- When you contact us offline or submit information to us offline
- When you download or use our mobile applications
- When you participate in our social media platforms
- By obtaining it from publicly available sources
- By purchasing or otherwise obtaining it from third parties
- By using digital tracking technology (see “Our Tracking Technologies” section below)
Our Tracking Technologies
We collect Personal Information and other information using digital tracking tools when you use our websites or mobile applications, interact with our emails or applications provided on connected devices, or otherwise engage with our digital offerings. We may also partner with third parties that collect information this way. These third parties may place similar tracking tools on our Websites, applications, and advertising to facilitate tracking, advertising, and measurement services.
The tools that we, our vendors, and third parties may use include:
Browser Cookies: Browser cookies are small pieces data placed on your computer as you navigate websites with your browser. Browser cookies allow websites and various third parties to distinguish your device from others by having the cookie consist of a unique identifier or other data. Cookies can have many uses, such as to target advertising as well as to enable website functionality and for security. We use both session cookies (which expire after you close your web browser) and persistent cookies (which stay on your computer until you delete them). Persistent cookies can be removed by following your Internet browser help file directions. (Each browser is different, so check the “help” menu of your browser to learn how to change your cookie preferences.) If you reject all cookies, you will not be able to use Avec products or services that require you to “sign in”, and some areas of our Website may not work properly, and you may not be able to take full advantage of all offerings. Essential and functional cookies cannot be disabled.
Web Beacons & Pixels: Web beacons and Pixels are electronic image files that are used by third-party advertisers, analytics companies, and others to collect information about how users interact with content. This technology is embedded in web pages you visit and cause your browser to share its IP address with the third-party source of the beacon, together with any cookies associated with that third-party. They allow us to count visitors to our webpages, evaluate the effectiveness of our promotional campaigns or recommend relevant products and services to you when you browse social media or other Websites. Blocking cookies will not stop your IP address from being shared through the use of beacons.
Online Interest-Based Ads: We may use online “interest-based” advertisements also known as “online behavioral advertising.” Online behavioral advertising is advertising that is directed to you based, at least in part, on your Internet browsing behavior across websites and over time. Although we do not share Personal Information with the third parties that conduct interest-based advertising operations on our behalf, these third parties and their affiliates do collect certain information from their javascript “tags” and other technologies being used on our Website. The information that they collect includes the names of web pages you view (URL’s), unique identifiers, your IP address, timestamp, and certain types of technical information.
E-tags: E-tags are used to prevent duplicative downloading of content to your browser, which can enhance browser performance. E-tags use unique identifiers for content that can also be used to distinguish your browser in certain instances from others. Typically, e-tags are only deleted if all Internet history, cache, and cookies are deleted. You should check your browser software for how to delete e-tags in your particular case.
Mobile Applications: Software in our mobile and other connected-device applications collects information about how you interact with the digital services.
How We Use Your Information
We may use your Personal Information for the following purposes:
- Provide, operate, develop, improve, maintain, and protect our Websites, applications, products, services and content
- Customize your digital experience
- Personalize digital content
- Deliver marketing communications and advertising.
- Confirm, track, and fulfill orders for products or services
- Communicate with you regarding your requests
- Process refunds, returns, and exchanges
- Conduct market research and analysis of usage trends
- Prevent and identify fraud and other illegal activity
- Comply with and enforce applicable legal requirements, contractual obligations (including our contractual obligations with you, such as Avec’s Terms of Use and this privacy Policy), relevant industry standards, and our policies
- Enforce our Terms of Use and Privacy Policy and other rules about your use of the Websites and mobile applications
- Protect Avec Incorporated’s rights or property and/or the rights of others
- Comply with laws or regulations, court orders or other legal process
How We Protect Information
We maintain technical and organizational safeguards designed and intended to protect Personal Information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. Despite these safeguards, due to inherent uncertainty in the use of the internet and information systems and the potential for unlawful attacks by third parties, we cannot guarantee that the use of our systems, websites or applications will be completely safe or secure. Personal Information we collect and use may be transferred, stored and accessed globally to support our operations. We retain Personal Information for as long as it is needed or useful to provide and improve our products and services, comply with our legal obligations, resolve disputes and enforce our agreements.
How We May Share Information
We may share your Personal Information with unaffiliated entities (companies outside Avec) with your proper implied or express consent in the following instances:
To Conduct Business with Service Providers and Other Partners: We may disclose your Personal Information to companies that provide various services to us in areas, such as installation, repair, warranty, order processing and fulfillment, information technology, marketing, customer service, data analytics, research and enhancement, fraud prevention, legal, compliance and risk management. These companies may need access to Personal Information about you in order to perform their functions but are generally not authorized to use the Personal Information we disclose to them for any other purpose. In limited cases, we may disclose Personal Information about you to a third party who may also use the Personal Information for their own specific purposes. For instance, we may provide your information to a partner who is jointly providing or promoting a product or service to you or with a social media or online advertising company to serve tailored commercial information to you.
To Comply with Law Enforcement or Court Order: We may disclose Personal Information about you (1) if we believe we are required to do so by law, regulation or legal process, such as a court order or subpoena; (2) as we deem appropriate or necessary in response to requests by government agencies, such as law enforcement authorities or tax authorities; (3) when we believe disclosure is appropriate or necessary to protect the rights, property or safety of Avec, our customers or others, including to prevent physical, financial or other harm, injury or loss or to collect debt you owe; or (4) in connection with an investigation of suspected or actual unlawful activity.
To Sell, Transfer or Reorganize Our Business: We reserve the right to transfer Personal Information we have about you in the event we sell or transfer all or a portion of our business or assets (including, without limitation, in the event of a reorganization, dissolution or liquidation).
Your Choices & Preferences
Cookies:. Essential and functional cookies cannot be disabled nor can the tool be used to block cookies on third-party websites linked from our website.
Online Interest-Based Ads: You can control whether companies serve you online behavioral advertising by visiting the Digital Advertising Alliance (“DAA”) website and using its opt-out: http://www.aboutads.info/choices/. The DAA opt-out requires that cookies not be blocked in your browser. As an alternative to the DAA opt–out, you can also elect to block browser cookies from first parties (such as those from our Website) and browser cookies from third parties (such as advertisers) by using the cookie blocking options built into your browser. If you block browser cookies, some parts of our Website may not function correctly. Also, blocking cookies will not stop third parties from collecting IP address, data stored in “Flash” cookies, and certain other types of technical information that may uniquely identify your browser.
Website Analytics Services: We use certain analytics services, such as Google Analytics, to gather information about our Website visits or mobile application usage. To learn more about Google Analytics, including opting out of Google Analytics, please visit: https://tools.google.com/dlpage/gaoptout?hl=en.
Mobile Devices: Text Messages. To stop receiving marketing text messages from us, please reply STOP to the marketing message. Push Notifications. To opt-out of our push notifications, please adjust the settings and permissions on your mobile device. Applications. You may uninstall our applications at any time by following the uninstallation process on your mobile device.
Email: To stop receiving advertisements and other promotional communications from us via e-mail, you may “opt-out” by following the “unsubscribe” instructions in the email you receive, or by. Once you have submitted your email address to “unsubscribe,” please note that you may continue to receive emails for a time while our system updates your request. To provide products and services, we may still contact you for transactional purposes like confirming or following up on an order or service request, responding to customer service inquiries, asking you to review a product or service you have ordered, or notifying you of product recalls or rebates.
How to Exercise Your Rights Requests
In accordance with applicable law, you may request to exercise your privacy rights, including the right to access or delete your personal information. Even if we are not legally required to do so, we strive to comply with reasonable rights requests. For your security and privacy, we may need to verify your identity before fulfilling certain rights requests. To exercise your privacy right to access or delete your Personal Information or learn more about the processing of your Personal Information, please contact us directly using the Contact Us Form.
California Residents
Under Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for those third parties’ direct marketing purposes, and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. To exercise your rights, you may make one request each year by contacting us using the below with a “Request for California Privacy Information” on the subject line or in the body of your message. Be sure to provide in the request sufficient information to properly identify you and/or the members of your family.
The California Consumer Privacy Act (“CCPA”) provides California residents with the following privacy rights:
- Right to Know: Consumers have a right to request information about the Personal Information that we collect, use, share, and sell.
- Right to Delete: Consumers have a right to request the deletion of Personal Information that we have collected from them, though we may be permitted to retain personal information for certain purposes.
- Right to Opt-out of Sales: We do not share your information with third parties in exchange for money. We do share your information with third parties to enhance your digital experiences with us, to improve our ability to serve you, and to keep you aware of our products, services, and offers. California law may treat some of such disclosures as sales, and consumers have a right to direct us not to sell their Personal Information.
If you are a California resident, or an authorized agent acting on behalf of a California resident, and would like to exercise one of these rights, please contact us directly using the Contact Us Form.
Other Important Considerations
Social Media Widgets: Our online services may include social media features (e.g., a Facebook “Like” button). These features are connected to third parties and may allow such third parties to collect certain information, such as your IP address and which pages you visit on our Websites. These social media features are not operated by Avec. Your interactions with these features are governed by the privacy policies of the company providing the service or features.
Third-Party Sites: Our Websites may link to other websites for your convenience and information. We are not responsible for the content or privacy practices of any third-party website that we do not control and that does not point to this Privacy Policy.
Do Not Track: Do-Not-Track is a public-private initiative that has developed a “flag” or signal that an Internet user may activate in the user’s browser software to notify websites that the user does not wish to be “tracked” by third parties as defined by the initiative. The online community has not agreed on what actions, if any, should be taken by the websites that receive the “do-not-track” signal, and therefore Do-Not-Track is not yet standardized. Our website does not alter its behavior or change its services when it receives a “do-not-track” flag or signal from your browser.
Protecting Children’s Privacy
This website is not intentionally designed for or directed at children under 13 years of age. We do not intentionally collect or maintain information about anyone under 13 years of age. Please contact Avec using this Contact Us Form if you think we may have inadvertently collected such information, and we will attempt to delete the information.
Privacy Policy Updates
This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our information practices or relevant laws. We will notify you of any material changes to our Privacy Policy by posting an updated copy on our Website. It is your responsibility to review the Privacy Policy for updates and changes. The “Last Updated” legend below indicates when our Privacy Policy was last changed. Your continued use after we post changes constitutes your acceptance of the updated Privacy Policy
Contact Us
If you have additional questions regarding this Privacy Policy or have questions about how to exercise your privacy rights, please contact us using our Contact Us Form or by writing to us at:
Avec Lighting
701 Millenium Blvd.
Greenville, SC 29607